What new changes are affecting One-way branded SMS messages?

It has been confirmed that the SMS communications area will begin to change with the introduction of  Sender IDs in Australia. At Swift Digital, we have taken the initiative to provide a seamless transition to the related updates provided by ACMA (Australian Communications and Media Authority). 

What is a Sender ID?

A Sender ID is an alphanumeric source when sending an SMS from your SMS sending account. It will appear in your SMS module like the screenshot below: 

With the incoming updates, your Swift Digital Account will have verified Sender IDs based on a list your account has previously used.

For new Sender IDs, please contact your Swift Digital Account Manager to discuss. 

What are the Sender ID Limitations?

Branded One-way SMSs will only accept 11 Alpha Numeric characters and, contacts will not be able to reply to this message. 

Why have Sender IDs become such a hot topic?

As you know, scammers have been able to manipulate SMS providers with loose Sender ID registration processes. This is used for "spoofing", which impersonates businesses, financial institutions and government departments.

These messages would appear on a phone's message thread, making it difficult to distinguish genuine messages from illicit messages.

Is it now a legal requirement to register Sender ID’s with ACMA (Australian Communication and Media Authority)?

ACMA has been working with SMS providers like us to provide possible solutions. This will ensure that your business SenderID will be registered and unique to you only. This will eliminate spoofing and trust in your brand will be enhanced. 

What are we doing to protect you in the meantime?

Once you have discussed the SenderIDs you would like to use in your Swift Digital Account, our team will review them and work together with the Development Team to implement approved SenderIDs. 

The parameters of the SenderID application must be aligned or closely aligned to your business. No generic or personal names, possible conflict with an existing entity, verbs etc are allowed.

What about Dedicated Numbers?

Dedicated Numbers have long been tightly managed and are not part of the impending changes. To further increase trust in your communication and brand with your recipients, we strongly recommend you grab your own Dedicated Number (if you don’t already have one). Any sending will then originate from your registered Sender ID or unique Dedicated Number. For a dedicated number, this will also be best discussed with your Swift Digital Account Manager. 

More Questions?

If you have any further questions or unsure about these changes, please don’t hesitate to reach out to support@swiftdigital.com.au or use our live chat function here

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