The Email Activity Time Graph charts out the first 48 hours from when you publish your email, measuring the number of opens and clicks recorded each hour.
This graph can be found in the 'Detailed Reports' section of the Reports page.
Typically, the vast majority of your opens and clicks will occur in the first few hours directly after you publish your edition, however this chart will help you understand a bit more about your subscribers' open and click patterns, for example:
- Do your subscribers open/click straight away upon receiving the email, or do they open/click hours, or even days, later?
- What time of day gets more opens/clicks than others?
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