Swift Digital is committed to ensuring accessibility for all users. This document outlines the accessibility standards to which Swift Digital is audited and provides details on accessibility compliance for emails, landing pages, CTA forms, and registration forms.

Accessibility Standard Swift Digital is audited to WCAG 2.2 Level AA compliance.

Scope of Accessibility Audit The audit covers the following components:

• Emails

• Landing page and CTA form

• EventsDesk registration form

• Standard Subscription Preference Centre

Ensuring that your email marketing campaigns are accessible is crucial for reaching a diverse audience, including individuals with disabilities. By implementing accessible design practices, you enhance usability for all recipients and demonstrate inclusivity. Here are some key strategies to consider:

1. Craft Clear and Descriptive Subject Lines

Your subject line is the first impression of your email. Ensure it is concise yet descriptive, providing recipients with a clear understanding of the email's content. This approach not only aids accessibility but can also boost engagement rates.

2. Optimise Email Design for Accessibility

• Select Accessible Templates: Opt for simple, flexible templates, such as one- or two-column layouts, which are easier to read across various devices. Avoid complex designs that may confuse users, especially those relying on assistive technologies.
  
  

  

• Avoid Using Tables for Layout: Utilise native tools like text and columns for layout instead of tables, as tables can be confusing for assistive technology users. If tables are necessary, add the attribute <table role="presentation"> to ensure screen readers interpret them correctly.

  

• Ensure Sufficient Color Contrast: Use text and background color combinations with a high contrast ratio (at least 4.5:1) to enhance readability. Avoid using color alone to convey meaning; incorporate text labels or patterns to ensure comprehension by all users.

3. Provide Alternative Text for Images

Include concise and descriptive alternative text (alt text) for all images to ensure that users who cannot view images can still understand the content. Alt text should convey the essential information or function of the image without duplicating adjacent text.

4. Structure Content with Headings and Lists

Organise your email content using proper headings and list structures to facilitate navigation, especially for screen reader users. This hierarchical arrangement allows recipients to easily comprehend and move through the content.

aria-label="" attribute has been added to headings on al the widgets in Emails, EventsDesk Forms and Landing Pages.

5. Ensure Link Accessibility

• Use Descriptive Link Text: Instead of generic phrases like "click here," use descriptive text that clearly indicates the link's destination or purpose. This practice assists all users, particularly those using screen readers.
  
  

• Underline Links: Ensure that links are underlined or otherwise visually distinct from regular text to make them easily identifiable.

6. Test Emails Across Devices and Assistive Technologies

Before sending, test your emails on various devices and with different assistive technologies to ensure accessibility features function as intended. This step helps identify and rectify potential barriers for recipients with disabilities.

By implementing these practices, you create more inclusive email marketing campaigns that can effectively reach and engage a broader audience.

 

Related Article: Swift Digital is WCAG 2.2 Accredited