A CTA (stands for Call-to-Action) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action".
The action you want people to take could be anything; download a PDF, sign up for a webinar, subscribe to a newsletter, or attend an event, to name a few. A CTA can be placed anywhere in your marketing - on your website, in an ebook, in an email, or even at the end of a blog post.
In the Email Composer CTA's can be made through adding a Link, hyperlink, or Link Button to an Article, and by adding an Image, RSVP or Poll widget.
CTA Form Widget
In the new Landing Page module, you will see the CTA form widget - a new functionality that's offered in the editor. This widget allows the user to create and customize a subscription form. This form can be customized with fields based on the Mail house's custom fields, and the user will select a mail group that the subscribers will be added to. The user will also be able to link subscribers to a "Thank you" page, by entering a new URL (This can be a separate Landing page document).
In the CTA Form block you will have these options below:
1. Heading
Where you customize the title of the Form.
2. Introductory text
Where you can enter a short description about the form.
3. Refresh Form Fields
You would only need to "Refresh the Form Fields" if you have edited and added new single choice values for a custom field in the Mail House in order for the changes to reflect on the CTA Form.
4. Fields and Paragraph
Re-arranging the fields- You can drag the icon up and down, beside the Display name to re-arrange your fields.
Form Style- You can choose from Side to side or Full width. You will be able to choose the style of the box where you would capture the details of end users.
Side to Side Width- You will be able to adjust the size of the box if you select the Side to side option.
Display Name- Fields can also have different display names. To change it, simply click into the field and update it.
Field- This the name of the standard or custom field in the Mail House for this specific field.
Type- You can either select Single Line, Text Area or Checkbox.
Single Line- A single line field will be displayed.
Text Area- a larger box for text is available.
Checkbox- A square checkbox will be displayed next to the name of the field. This can be
ticked or unticked by end users.
Mandatory- You can click on the (x) mark to make certain fields mandatory till it becomes a check mark. Your end users won't be able to skip this field when they fill out the form.
Hidden fields allow a custom input to be attributed subscriptions made through your form. By setting a custom value, subscribers who fill this out this form will have the hidden field's custom value recorded in their profile. Find out more here.
You can remove or add existing fields in your CTA form block by clicking on the Add Field button. To add a new custom field, please refer to our guide here.
You can also add paragraphs via Add Paragraph button to broadcast terms and conditions. This can be edited to appear in between fields of the form or at the end, before the submit button.
5. Button Text
This fields let you customise the button text.
6. Mail Group
This drop down option let's you select which existing mail group you'd like to store new subscribers who signed up via your landing page. To create a new Mail Group click into the ADD New Mail Group Button.
7. Data Fields Options
While this is checked, and the landing page has been shared via an Email Composer document, all applicable fields are pre-populated with the recipient's details. This is determined by their email address and the information that has been stored under that particular profile.
8. Thank-you message
Thank message can be in a form of a simple string of text after a form submission, a separate landing page that has been created in the account or an external page set up internally by your team.
If this field is left blank, the form will use the default plain thank you page.
To add your own custom thank you page, create a new landing page, activate it and paste the web URL in the field below.
9. ReCaptcha
Checking this will require the subscriber to validate their subscription with the "I am human" checkbox. Online submission forms can be prone to automated attacks through robots, whereby forms are submitted a number of times. To combat this, the team at Swift Digital have implemented the ReCaptcha feature for CTA and EventsDesk registration forms.
Note: The ReCaptcha section will not display in the Editor - it will visible when previewing, testing and on the live page.
10. Double Opt-in
Checking this will require the subscriber to verify their email address. This will ensure that bots are not subscribing to your form freely without verifying through a specific link sent to their email addresses.
You will be able to customise the subject line of the email, and the contents that will appear in there.
11. Notifications
Check this option to nominate an email address that will receive notifications that a new contact has submitted the form.
12. Campaign Builder Tracking
Any existing campaigns that have been created in Campaign Builder, you will be able to link the CTA form to that campaign.
Check the "link this document to a campaign" checkbox, and select the existing campaigns via the dropdown.
Note: Once your landing page has been set up, it's time to activate it. Follow this link here to activate a landing page.
Related Articles:
- If you are intending to create a subscription page for future subscribers, please follow these steps here.
- Double-option feature can be enabled within a CTA form. Instructions on that feature can be found here.
- Setting up a CTA form for the first time? Get notified of new subscribers by enabling the notification option. Steps on that can be found here.
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